The World Marketing Summit(WMS) is a global initiative of world’s most influential marketer Professor Philip Kotler, co-hosted by the Ministry of Foreign Affairs, Bangladesh with the objective of Creating a Better World through Marketing. The WMS, started on March 1, 2 & 3, 2012 in Dhaka, Bangladesh.
The World Marketing Summit (WMS) is a global initiative of world’s influential marketer professor Philip Kotler, co-hosted by the Ministry of Foreign Affairs, Dhaka with the mission of ‘creating a better world through marketing. The first event will take place on March 1, 2 and 3 2012 at Bangabandhu International Conference Centre (BICC), Dhaka.
The uniqueness of the summit lies with the proposed incubators. This is central to the theme of the event and will be used as the centre for experimental projects coming out of the summit addressing the critical areas of education, food, health, environment and future of marketing. Each incubator will be supervised by academic institution of the country selected for field execution and will be supervised by another academic institution. Bangladesh will work as the coordinating country for all the incubators. Each of the incubators will have several contributors as in corporation, development organisation, research agency,, Communication agency and media. The 7 incubators will be based in
Bangladesh-Education, Health
India-Education
China-Health
Brazil & UK-Green Clean Economy
USA & Australia-Food Security
Besides, very high level business people, dignitaries from select countries are expected to attend and enrich the deliberation with their vision and views.
the press conference was attended by Dr. Dipu Moni, Foreign Minister, Foreign secretary Mijarul Quayes and other senior government officials. Dr. fahim R Kibria director-marketing, World marketing Summit.
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